IMS Editorial

Digital transformation

November 14, 2017

Digital Disruption in The Financial Sector with Case Study

Exposing Current Digital Trends and Opportunities in the Financial SectorNever before have industrial shifts so radically…

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Digital marketing

November 9, 2017

Customer Personas 101

The numbers say it all Personas are fictional characters that represent a group of users…

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Digital marketing

November 6, 2017

B2B Marketing Automation 101

As companies face mounting challenges in the face of evolving customer expectations and increasingly complex…

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Digital transformation

November 2, 2017

How Digital Has Altered the B2B Sales Funnel

How digital has altered the B2B sales funnel B2B companies who dig a little deeper…

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Digital transformation

October 30, 2017

Implementation of ERP: 9 mistakes you should avoid

What Is ERP software? Enterprise Resource Planning (ERP) is a category of business-management software which…

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Digital marketing

October 26, 2017

Navigating the Digital Marketing Landscape : China

Integrated CRM systems are an essential component for companies looking to win loyalty from Chinese…

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Digital transformation

October 12, 2017

A Dual Approach to Data Storage

Understanding Data Lakes and Data Warehouses Data Warehouse A data warehouse is a central repository…

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Digital Disruption in The Financial Sector with Case Study

Customer Personas 101

B2B Marketing Automation 101

How Digital Has Altered the B2B Sales Funnel

Implementation of ERP: 9 mistakes you should avoid

Navigating the Digital Marketing Landscape : China

A Dual Approach to Data Storage

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