IMS Editorial

Featured Digital marketing

September 5, 2019

Comment les marques peuvent-elles générer l’engouement des milléniaux chinois?

Gâtés. Complexes. Ethiques. À la pointe du digital. Voici quelques superlatifs utilisés pour décrire les…

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Featured Digital marketing

September 4, 2019

Cross Border E-commerce in China: The Pitfalls and The Opportunities

The lure of cross-border e-commerce (CBEC) in China shines like a beacon in a market…

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Featured Digital marketing

August 7, 2019

What does New Retail mean for luxury brands?

“Things. Have. Gotten. Real.”That is how Ashley G Dudareno and Michael Zakkour describe the landscape…

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Featured Digital transformation

July 24, 2019

Business must align marketing, sales, and support to drive business value

Many companies we work with on digital transformation projects confront the same business problems, irrespective…

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Featured Digital transformation

July 17, 2019

Pioneering the malls of the future through digital solutions and data analytics

Whereas shopping centres and malls in the United States and Europe have been closing or…

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AI & blockchain Digital marketing Featured

July 2, 2019

How can brands build trust among APAC consumers using technology?

From influencing consumer purchases to building long-term brand equity, brand trust is recognized as a…

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Digital marketing Featured

June 6, 2019

Want to build your brand equity? Leverage omnichannel storytelling

Brand equity is critical to long-term brand survival Brand equity refers to the most common…

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Asia’s Most Influential Digital Transformation Agency extends its practice in Shanghai

Hong Kong, 29th April 2019 - Integrated Management Systems (IMS), Hong Kong’s leading Digital Transformation…

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Digital marketing Featured

April 11, 2019

How can brands win over Chinese millennials?

Entitled. Sophisticated. Ethical. Digitally-savvy. There is seemingly no end to the superlatives used to describe…

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Featured Digital transformation

March 27, 2019

Why you aren’t getting business value from your data strategy

by Anastasios Papadopoulos and Manuela BurkiFew would argue that a sound data analytics strategy is superfluous to…

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Comment les marques peuvent-elles générer l’engouement des milléniaux chinois?

Cross Border E-commerce in China: The Pitfalls and The Opportunities

What does New Retail mean for luxury brands?

Business must align marketing, sales, and support to drive business value

Pioneering the malls of the future through digital solutions and data analytics

How can brands build trust among APAC consumers using technology?

Want to build your brand equity? Leverage omnichannel storytelling

Asia’s Most Influential Digital Transformation Agency extends its practice in Shanghai

How can brands win over Chinese millennials?

Why you aren’t getting business value from your data strategy

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