IMS Editorial

Digital marketing Featured

April 11, 2019

How can brands win over Chinese millennials?

Entitled. Sophisticated. Ethical. Digitally-savvy. There is seemingly no end to the superlatives used to describe…

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Featured Digital transformation

March 27, 2019

Why you aren’t getting business value from your data strategy

by Anastasios Papadopoulos and Manuela BurkiFew would argue that a sound data analytics strategy is superfluous to…

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AI & blockchain Digital transformation Featured

March 8, 2019

How to use AI to increase Customer Lifetime Value and shorten the sales cycle

Although the thought of using AI to transform existing business processes may seem vague, the…

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AI & blockchain Digital marketing Digital transformation

March 8, 2019

The Power of Platform Businesses: How to Enable Value Creation

The platform business model enables companies to build sustainable ecosystems with infrastructures inherently designed to…

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Digital transformation

March 8, 2019

The Untapped Potential of SMEs in Europe

Digitalisation can help SMEs determine a framework for who they are, what they do, and…

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Digital transformation Featured

March 8, 2019

To Anyone Who Dreams of Building The Next Unicorn

Let’s build the next unicorn together. How many times have you closed your eyes and…

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Digital marketing Featured

March 8, 2019

Unlock Opportunities to Sell FMCG Online in Hong Kong

Although e-commerce growth in Hong Kong is slow compared to global trends, there are nonetheless…

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Digital marketing Digital transformation

January 28, 2019

Measurable value: how to calculate ROI for customer experience

You can’t manage what you can’t measure The elusive path to great customer experience, though…

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Digital marketing

December 6, 2018

3 ways that technology can deliver game-changing B2B customer experience

An increasing number of B2B industry leaders are using digitization to promote a customer-centric culture…

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Digital marketing

November 29, 2018

How to Create Customer Engagement for B2B Companies

Rethinking marketing strategies in B2B Customer Engagement A focus on customer engagement drives many of…

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How can brands win over Chinese millennials?

Why you aren’t getting business value from your data strategy

How to use AI to increase Customer Lifetime Value and shorten the sales cycle

The Power of Platform Businesses: How to Enable Value Creation

The Untapped Potential of SMEs in Europe

To Anyone Who Dreams of Building The Next Unicorn

Unlock Opportunities to Sell FMCG Online in Hong Kong

Measurable value: how to calculate ROI for customer experience

3 ways that technology can deliver game-changing B2B customer experience

How to Create Customer Engagement for B2B Companies

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