Digital marketing

Featured Digital marketing

September 4, 2019

Cross Border E-commerce in China: The Pitfalls and The Opportunities

The lure of cross-border e-commerce (CBEC) in China shines like a beacon in a market…

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Featured Digital marketing

August 7, 2019

What does New Retail mean for luxury brands?

“Things. Have. Gotten. Real.”That is how Ashley G Dudareno and Michael Zakkour describe the landscape…

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AI & blockchain Digital marketing Featured

July 2, 2019

How can brands build trust among APAC consumers using technology?

From influencing consumer purchases to building long-term brand equity, brand trust is recognized as a…

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Digital marketing Featured

June 6, 2019

Want to build your brand equity? Leverage omnichannel storytelling

Brand equity is critical to long-term brand survival Brand equity refers to the most common…

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Digital marketing Featured

April 11, 2019

How can brands win over Chinese millennials?

Entitled. Sophisticated. Ethical. Digitally-savvy. There is seemingly no end to the superlatives used to describe…

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AI & blockchain Digital marketing Digital transformation

March 8, 2019

The Power of Platform Businesses: How to Enable Value Creation

The platform business model enables companies to build sustainable ecosystems with infrastructures inherently designed to…

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Digital marketing Featured

March 8, 2019

Unlock Opportunities to Sell FMCG Online in Hong Kong

Although e-commerce growth in Hong Kong is slow compared to global trends, there are nonetheless…

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Digital marketing Digital transformation

January 28, 2019

Measurable value: how to calculate ROI for customer experience

You can’t manage what you can’t measure The elusive path to great customer experience, though…

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Digital marketing

December 6, 2018

3 ways that technology can deliver game-changing B2B customer experience

An increasing number of B2B industry leaders are using digitization to promote a customer-centric culture…

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Digital marketing

November 29, 2018

How to Create Customer Engagement for B2B Companies

Rethinking marketing strategies in B2B Customer Engagement A focus on customer engagement drives many of…

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Cross Border E-commerce in China: The Pitfalls and The Opportunities

What does New Retail mean for luxury brands?

How can brands build trust among APAC consumers using technology?

Want to build your brand equity? Leverage omnichannel storytelling

How can brands win over Chinese millennials?

The Power of Platform Businesses: How to Enable Value Creation

Unlock Opportunities to Sell FMCG Online in Hong Kong

Measurable value: how to calculate ROI for customer experience

3 ways that technology can deliver game-changing B2B customer experience

How to Create Customer Engagement for B2B Companies

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