FeaturedDigital transformation Business must align marketing, sales, and support to drive business value Many companies we work with on digital transformation projects confront the same business problems, irrespective…IMS EditorialJuly 24, 2019
FeaturedDigital transformation Pioneering the malls of the future through digital solutions and data analytics Whereas shopping centres and malls in the United States and Europe have been closing or…IMS EditorialJuly 17, 2019
AI & blockchainDigital marketingFeatured How can brands build trust among APAC consumers using technology? From influencing consumer purchases to building long-term brand equity, brand trust is recognized as a…IMS EditorialJuly 2, 2019
Digital marketingFeatured Want to build your brand equity? Leverage omnichannel storytelling Brand equity is critical to long-term brand survival Brand equity refers to the most common…IMS EditorialJune 6, 2019
FeaturedNews Asia’s Most Influential Digital Transformation Agency extends its practice in Shanghai Hong Kong, 29th April 2019 - Integrated Management Systems (IMS), Hong Kong’s leading Digital Transformation…IMS EditorialApril 29, 2019
Digital marketingFeatured How can brands win over Chinese millennials? Entitled. Sophisticated. Ethical. Digitally-savvy. There is seemingly no end to the superlatives used to describe…IMS EditorialApril 11, 2019
FeaturedDigital transformation Why you aren’t getting business value from your data strategy by Anastasios Papadopoulos and Manuela BurkiFew would argue that a sound data analytics strategy is superfluous to…IMS EditorialMarch 27, 2019
AI & blockchainDigital transformationFeatured How to use AI to increase Customer Lifetime Value and shorten the sales cycle Although the thought of using AI to transform existing business processes may seem vague, the…IMS EditorialMarch 8, 2019
Digital transformationFeatured To Anyone Who Dreams of Building The Next Unicorn Let’s build the next unicorn together. How many times have you closed your eyes and…IMS EditorialMarch 8, 2019
Digital marketingFeatured Unlock Opportunities to Sell FMCG Online in Hong Kong Although e-commerce growth in Hong Kong is slow compared to global trends, there are nonetheless…IMS EditorialMarch 8, 2019