Digital marketing

Digital marketing Featured

March 23, 2020

Understanding Japanese Key Consumer Segments

Brands wishing to tap into the Japanese market should consider these key consumer factors in…

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Digital marketing Featured

February 28, 2020

How to use Zhihu to drive down customer acquisition costs in China

You’ve no doubt heard of Weibo and WeChat. With over 500 million and one billion Monthly…

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Digital marketing

February 19, 2020

How IMS used data to capture online market share for a premium footwear brand

Year 2019 Services Marketing automation Content marketing Data analytics Search Engine Marketing Search Engine Optimisation…

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Featured Digital marketing

February 12, 2020

Three tips for a successful cross-border e-commerce strategy for new brands in China

China shows the strongest e-commerce growth by 2023, almost double that of the United States.…

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Digital marketing Featured

January 22, 2020

Why content is critical for marketing in China in 2020

They say content is king, but if you're a brand looking to drive e-commerce sales…

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Digital marketing

January 15, 2020

How IMS leveraged OrgHive and content marketing in China to propel an organic baby food brand as market leader

Year 2019 Location China Services Growth marketing Content marketing Search Engine Marketing Search Engine Optimization…

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Digital marketing Featured

November 10, 2019

Turning Singles’ day into a business opportunity: the Chinese e-commerce recipe for success confirmed yet again

In a country where marriage helps gain social status and is a symbol of success, how do you turn…

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Digital marketing

October 8, 2019

Comprendre par quels moyens les marques de soins peuvent cibler les consommateurs hongkongais

Après 10 ans d’absence, l’ouverture de l’enseigne de cosmétiques française Sephora au cœur de l’International…

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Featured AI & blockchain Digital marketing

September 30, 2019

How skincare brands can reach and engage Hong Kong consumers

After a 10-year absence, the store opening of Sephora this September in the International Finance…

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Featured Digital marketing

September 5, 2019

Comment les marques peuvent-elles générer l’engouement des milléniaux chinois?

Gâtés. Complexes. Ethiques. À la pointe du digital. Voici quelques superlatifs utilisés pour décrire les…

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Understanding Japanese Key Consumer Segments

How to use Zhihu to drive down customer acquisition costs in China

How IMS used data to capture online market share for a premium footwear brand

Three tips for a successful cross-border e-commerce strategy for new brands in China

Why content is critical for marketing in China in 2020

How IMS leveraged OrgHive and content marketing in China to propel an organic baby food brand as market leader

Turning Singles’ day into a business opportunity: the Chinese e-commerce recipe for success confirmed yet again

Comprendre par quels moyens les marques de soins peuvent cibler les consommateurs hongkongais

How skincare brands can reach and engage Hong Kong consumers

Comment les marques peuvent-elles générer l’engouement des milléniaux chinois?

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