Digital marketing

On the 11th November, in celebration of Single’s Day, Chinese e-commerce giant Alibaba generated $14.3…

Customise your work day to make your job more engaging and fulfilling IMS Quick Reads Almost…

The General Data Protection Regulation (GDPR) comes into force on the 25th May 2018.1  Although the key elements…

Your company’s email campaigns can make or break your marketing strategy. On the one hand,…

As consumers, we brace ourselves against thousands of publicities every day. In response, about 2/3rds…

This year has been a pivotal point in many companies’ digital journeys. Through our Insights…

What strategy? Best practices for financial firms to go digital In forging their digital path,…

What's the best type of data? The one that you use! Of course, there are…

BACKGROUND The One Number You Need To Grow When Frederick F. Reichheld identified a need for better…

The numbers say it all Personas are fictional characters that represent a group of users…