Transparency and trust are becoming much more of a hot topic for consumers and businesses. This means there are increasing opportunities for a start-up to leverage emerging tech like blockchain into its business model. With this, they can fill gaps in the market where explicit trust can deliver that all important competitor advantage and consumer benefit. And, in doing so, differentiate themselves from other brands to turbocharge growth.
3 signs your start-up might benefit from blockchain
- You’re operating in a market characterised by a lack of trust
- Your tech adopters need access to secure, real-time information
- Your users are looking for secure authentication and protection of their digital identities
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