May 22, 2020
Building a resilient business model post-COVID
Overview The Framework proposed in this article enables brands to win the market by achieving…
March 30, 2020
What marketers can learn from COVID-19
The outbreak of COVID-19 has quickly spiraled into a wave of uncertainty and left many…
March 25, 2020
How IMS helped a skincare brand aggressively capture sales share in China in a fiercely competitive industry
Year 2019 Services Growth marketing Search Engine Marketing Search Engine Optimization Branding strategy Social listening…
March 23, 2020
IMS Has Just Launched OrgHive at a Time Where Chinese Consumer Concerns on Health and Wellness Have Peaked Post-COVID
HONG KONG--(BUSINESS WIRE)--The venture capital arm of Asia’s leading digital transformation agency, IMS, has launched…
March 23, 2020
Understanding Japanese Key Consumer Segments
Brands wishing to tap into the Japanese market should consider these key consumer factors in…
February 28, 2020
How to use Zhihu to drive down customer acquisition costs in China
You’ve no doubt heard of Weibo and WeChat. With over 500 million and one billion Monthly…
February 12, 2020
Three tips for a successful cross-border e-commerce strategy for new brands in China
China shows the strongest e-commerce growth by 2023, almost double that of the United States.…
February 10, 2020
Analytics in digital transformation should inspire transformative thinking to achieve business outcomes
We live in an age of analytics, with data at the core of the digital…