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IMS Digital Ventures will leverage its industry network and cutting-edge technologies to shape the future of sports tech with IMS Sports

IMS Digital Ventures has announced the launch of its latest venture, IMS Sports, with the vision of empowering sports properties with best-in-class digital transformation tools. Its venture building arm will incubate the most exciting and innovative technologies in the industry by partnering with founders to build industry changing start-ups.

IMS Sports has an exciting pipeline of sports tech start-ups that it is in advanced discussions with, and the first portfolio companies will be announced shortly. High-level conversations are also ongoing with premier league sports properties, including football teams and leagues.

As the venture builder for emerging sports tech, IMS Sports is uniquely positioned to transform traditional sports organizations into tech-enabled powerhouses, setting the standard for future-proofed sports franchises and unlocking new value for fans, players, and businesses.

“IMS Sports is committed to providing cutting-edge software and digital solutions to sports organisations worldwide,” said Vatche Manoukian, CEO & Founder of IMS Sports, who previously spearheaded a $400 million all-equity consortium bid for Everton FC.

“The IMS Digital Ventures model has seen incredible success in identifying capable management teams and promising business models. We're replicating this proven framework to build the next-generation of technologies that will make sports more immersive, more competitive, and more exciting to all stakeholders. Our deep tech expertise seamlessly combines web2 and web3 solutions to help sports properties unlock value, monetise fan engagement, and create marketable brands.”

Vatche Manoukian

IMS Sports will operate globally with key offices in London and Dubai. Initial efforts will focus on the football industry, with plans to expand into other sports as the company grows its footprint.

IMS Sports is finalising an investment round with premier investors from the UK, the Middle East, and the US.

About IMS Sports

IMS Sports is a sports technology company committed to a future where sports is more exciting and more immersive than ever. Backed by IMS Digital Ventures, IMS Sports provides advanced digital solutions and software to sports properties, with a focus on innovation, operational efficiency, and fan engagement. Under its venture building arm, IMS Sports will also partner and invest in founders to build the next generation of sports technologies that will shape how we play and experience sports.

For more information, please contact Manuela Buerki, COO of IMS Sports at manuela@imsdv.com