Digital transformation

Digital marketing AI & blockchain Digital transformation

January 27, 2021

The Importance of Data: Why It Matters and How to Leverage It for Success in Real Estate

The real estate industry has witnessed a significant transformation in recent years due to rapid…

IMS Editorial

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Digital marketing Digital transformation

October 9, 2020

Livestreaming: a recession-beating digital marketing tactic for sustainable growth in China

Livestream shopping, also known as live shopping, livestream broadcast or livestreaming, has been around in…

IMS Editorial

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Digital marketing Digital transformation Featured

September 14, 2020

Accelerate COVID-19 Recovery Through Effective Digital Transformation

The ongoing coronavirus pandemic has upended many lives and severely impacted most businesses. The tourism,…

IMS Editorial

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Digital transformation Featured

June 26, 2020

Are customer experience programmes the new tipping point for DTC brands and digital natives?

Overview The trouble with customer experience initiatives is that usually, you don’t realize you have…

IMS Editorial

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Digital transformation

June 16, 2020

Digital Disrupted Podcast: 3 Reasons Why Your Customer Experience Program Is Failing

Highlights “Customer journey mapping is often regarded as an accessory marketing activity, but it's actually…

IMS Editorial

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Digital transformation Featured Venture building

May 22, 2020

Building a resilient business model post-COVID

Overview The Framework proposed in this article enables brands to win the market by achieving…

IMS Editorial

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Digital transformation Featured SaaS

April 16, 2020

Revolutionise your industry by adopting a platform business model for your brand

Introduction In 2019, French startup BlaBlaCar’s revenue grew by 71%. If you’ve never heard…

IMS Editorial

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Digital transformation

March 25, 2020

How IMS helped a skincare brand aggressively capture sales share in China in a fiercely competitive industry

Year 2019 Services Growth marketing Search Engine Marketing Search Engine Optimization Branding strategy Social listening…

IMS Editorial

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Digital transformation Featured

February 10, 2020

Analytics in digital transformation should inspire transformative thinking to achieve business outcomes

We live in an age of analytics, with data at the core of the digital…

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Digital transformation

December 14, 2019

Radically transforming a global investment firm using data as a superpower

Year 2019 Services Data analytics programme Data visualization Financial simulation Microsoft Power BI Tableau Results…

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The Importance of Data: Why It Matters and How to Leverage It for Success in Real Estate

Livestreaming: a recession-beating digital marketing tactic for sustainable growth in China

Accelerate COVID-19 Recovery Through Effective Digital Transformation

Are customer experience programmes the new tipping point for DTC brands and digital natives?

Digital Disrupted Podcast: 3 Reasons Why Your Customer Experience Program Is Failing

Building a resilient business model post-COVID

Revolutionise your industry by adopting a platform business model for your brand

How IMS helped a skincare brand aggressively capture sales share in China in a fiercely competitive industry

Analytics in digital transformation should inspire transformative thinking to achieve business outcomes

Radically transforming a global investment firm using data as a superpower

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