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September 14, 2020

Accelerate COVID-19 Recovery Through Effective Digital Transformation

The ongoing coronavirus pandemic has upended many lives and severely impacted most businesses. The tourism,…

IMS Editorial

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Digital transformation Featured

June 26, 2020

Are customer experience programmes the new tipping point for DTC brands and digital natives?

Overview The trouble with customer experience initiatives is that usually, you don’t realize you have…

IMS Editorial

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Featured Digital marketing

June 9, 2020

Digital Disrupted Podcast : What do Chinese and Japanese consumers really want?

Highlights “One of the key things for a brand to be successful in both Japan…

IMS Editorial

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Featured AI & blockchain

May 29, 2020

Digital Disrupted Podcast: How to Build a Resilient Business Model Post-COVID

Highlights “When brands are looking at the long term, they need to think about the…

IMS Editorial

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Digital transformation Featured Venture building

May 22, 2020

Building a resilient business model post-COVID

Overview The Framework proposed in this article enables brands to win the market by achieving…

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Digital transformation Featured SaaS

April 16, 2020

Revolutionise your industry by adopting a platform business model for your brand

Introduction In 2019, French startup BlaBlaCar’s revenue grew by 71%. If you’ve never heard…

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Digital marketing Featured

March 30, 2020

What marketers can learn from COVID-19

The outbreak of COVID-19 has quickly spiraled into a wave of uncertainty and left many…

IMS Editorial

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Digital marketing Featured

March 23, 2020

Understanding Japanese Key Consumer Segments

Brands wishing to tap into the Japanese market should consider these key consumer factors in…

IMS Editorial

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Digital marketing Featured

February 28, 2020

How to use Zhihu to drive down customer acquisition costs in China

You’ve no doubt heard of Weibo and WeChat. With over 500 million and one billion Monthly…

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Featured Digital marketing

February 12, 2020

Three tips for a successful cross-border e-commerce strategy for new brands in China

China shows the strongest e-commerce growth by 2023, almost double that of the United States.…

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Love0

Accelerate COVID-19 Recovery Through Effective Digital Transformation

Are customer experience programmes the new tipping point for DTC brands and digital natives?

Digital Disrupted Podcast : What do Chinese and Japanese consumers really want?

Digital Disrupted Podcast: How to Build a Resilient Business Model Post-COVID

Building a resilient business model post-COVID

Revolutionise your industry by adopting a platform business model for your brand

What marketers can learn from COVID-19

Understanding Japanese Key Consumer Segments

How to use Zhihu to drive down customer acquisition costs in China

Three tips for a successful cross-border e-commerce strategy for new brands in China

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