September 14, 2020
Accelerate COVID-19 Recovery Through Effective Digital Transformation
The ongoing coronavirus pandemic has upended many lives and severely impacted most businesses. The tourism,…
June 26, 2020
Are customer experience programmes the new tipping point for DTC brands and digital natives?
Overview The trouble with customer experience initiatives is that usually, you don’t realize you have…
May 22, 2020
Building a resilient business model post-COVID
Overview The Framework proposed in this article enables brands to win the market by achieving…
March 30, 2020
What marketers can learn from COVID-19
The outbreak of COVID-19 has quickly spiraled into a wave of uncertainty and left many…
March 23, 2020
Understanding Japanese Key Consumer Segments
Brands wishing to tap into the Japanese market should consider these key consumer factors in…
February 28, 2020
How to use Zhihu to drive down customer acquisition costs in China
You’ve no doubt heard of Weibo and WeChat. With over 500 million and one billion Monthly…